ASSOCIATE DIRECTOR, MARKETING STRATEGIES & PROGRAMS- ADVISORY - 49716

  • KPMG
  • Boston, MA; New York, NY
  • Jul 13, 2020
Full time Accounting Information Technology

Job Description

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it’s no wonder we’re consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you’re as passionate about your future as we are, join our team.

KPMG is currently seeking an Associate Director, Marketing to join our Clients & Markets organization.

Responsibilities:

  • Drive the marketing strategy with Line of Business marketing leaders around key messages into and across Go-to-market teams
  • Co-create buyer personas and journeys
  • Manage the marketing budget, ensuring proper allocations based on metrics
  • Affirm buyer targets and challenges and map those to priority services/solutions
  • Define addressable target market and identify appropriate activation tactics
  • Serve as a strategic business partner/marketing advisor to Service Line and Service Network business leaders and teams to define and develop unique value propositions, key messages, engaging content and differentiated Point of Views (POVs)

Qualifications:

  • Minimum ten years of combined recent experience in Marketing and leading teams preferably from a professional services industry 
  • Bachelor’s degree from an accredited college or university or equivalent work experience
  • Experience as a trusted, strategic marketing advisor able to translate marketing strategy from the business strategy and define marketing plans to accomplish the business objectives
  • Prior knowledge in designing marketing strategy plans that support growth among key buyers that improve awareness, engagement and sales
  • Excellent oral and written communication skills

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.